In the next installment of my ongoing series (well, it is, since yesterday), we will talk about "Rights" and "Copyright" and "Reproduction". Nasty, nasty stuff.
Many people don't realize this, but if you hire a photographer for your portraits, wedding, etc., they OWN your photographs. That is US copyright law, no two ways about it. In the old days, the photographer would charge a small fee for the capture of the photographs and larger amounts for the prints from those photographs. Today, there are more options available.
Yes, even if you purchase a print, the photographer still owns it! If you scan it, it's illegal!
Today it's much easier for someone to reproduce a photograph illegally, thus we have the new pricing system. Photographers tend to charge for their time up front and less for reprints. If a print is simply a reprint, the print charges shouldn't be very high, however, many photographers retouch and manipulate the photographs they print (as they should) and charge for that time and skill.
That brings me to an interesting point: Just how good are most photographers at retouching and image manipulation? Isn't that something else you should look for in a photographer? I mean, sure, they can capture a decent image, but can they make it shine? This is something that can really set photographers apart.
OK, back to the doom and gloom.
Especially with Weddings, today many photographers offer a disk of images. There are two basic types.
One is a small file suitable for E-mail, websites, Facebook, etc. You don't want to print from it, there's just not enough information and that's not what they are intended for. We've all tried printing a photo from a web site and it came out horrible, right? same idea, looked great on the monitor, but not so much on paper.
The other is a high resolution file suitable for printing and this usually comes with usage rights. These usage rights explain what you are allowed to do with these images. Usually anything you want short of selling them, but this may vary from photographer to photographer. The term "high resolution" is rather vague though, isn't it? You may see some people calling them "Originals", unless you paid slightly over minimum wage for your wedding photographer, be wary of that word. Remember we talked about retouching? Originals have none of that, or even any work done. Digital is much harder than film since we don't have a lab to make all the images perfect in color, contrast, and exposure. Even slight differences image to image are quite noticable. If the photographer doesn't take the time to correct for this, your images suffer for it. A better word is "Proof", a proof is a working image, with some adjustments to it. There are some photographers that offer "Edited" photographs. This is a play on words. The customer would take "Editing" to mean "retouching", guess what, it doesn't! Editing is the act of sorting out the good from the bad, choosing the "keepers" so to speak. It's a good thing to do, but it's not the same as retouching at all. I'm sure there are photographers that offer fully retouched images from a wedding. If they do, jump on it now because they likely won't be in business next year.
Yesterday I showed how a single wedding can use up most of a week's time, now imagine that photographer is going to spend a half hour to an hour retouching every single one of those 500 to 600 images? Let's see, that's about 400 hours, or just over 2 weeks of utilizing every minute of the day for retouching. Put another way, it keeps them busy equivalent to a full time job for 2 and a half months! Not very realistic for a business model unless they charge the equivalent of a BMW for their services.
What does all this mean to you, the customer?
You have choices, lots of them. Choices in Photography Style, Price Range, and Products Received.
Do you really want 800 high resolution photographs? Do you know what to do with them? Can your computer deal with it? Do you WANT to deal with it? Many people want the disk to keep for posterity, or "just in case".
Or, are you looking for QUALITY reprints? An album with the best of the best in it?
Maybe you want all three?
The point is you can get what you want, how you want, at pretty much whatever price you want to pay.
In Tampa Bay alone there are over 600 Wedding Photographers, that's a lot to choose from. Knowing a little bit about the industry helps narrow that field down a bit.
Hope this helps!
-B